Channel Mix and Customer Journey

In today's digital world, companies promote their products and services on multiple platforms for quick and effective brand awareness.

Product and brand promotions are executed on various digital platforms such as Youtube, Social Media and traditional platforms such as TV to maximize customer reach.

Customer or buyer of product,traverses through various phases of brand promotion such as Awareness, Consideration, Purchase, Retention and Advocacy. 

Today,customers research about products on the internet prior to purchasing decision. Customers have multiple digital touch points such as laptop. tablet or phone while they are on the move.

Customers expect a seamless transition of  user experience regardless of devices they use, during and after the purchase of the product.

However, due to disjointed systems, companies find it hard to provide a seamless and delightful experience to customers. 

Companies need to move the needle from "Multichannel" to "Omnichannel" strategy  to improve and provide consistent customer experience across devices used by customers.

Qlikmetrix helps companies transform their customer experience.